這次能有機會到台灣參加微軟數位廣告所舉辦的「擒獅專案大中華區創意高峰會」以及「擒獅創意營」,無論在工作上或是對我個人而言,都相當具有意義。 在工作上,有機會與來自台灣、香港和中國的專業廣告創意人認識且進行交流,不僅拓展了我的同儕網絡,更為我目前的工作與創作提供了新觀點。 另一方面,在創意營中有機會啟發這群年輕又極度渴望學習的創意人,也提醒了我絕不能失去「做出優秀作品」與「追求更好」的動力與欲望。 此外,負責本次活動的台灣工作團隊,與微軟數位廣告周到的接待,我真心感動。他們將其他兩位講師和我照顧得無微不至,讓我在此特別感謝各位。我期待下一次能再拜訪台灣!
Overall:
This visit to Taiwan on behalf of Microsoft for the Get the Lions event as well as the associated workshops was a very invaluable one on both professional and personal levels. On a professional level, meeting advertising professionals from Taiwan, Hong Kong and China not only expanded my network of colleagues but also it gave me a new perspective on what I do and the work I create. Personally, it was inspiring to meet young professionals who are extremely hungry. It reminded me of the importance of never losing the drive and desire to do good work and to get better. In addition, I was genuinely touched by the hospitality of the Taiwanese people and Microsoft. They treated me and other guests extremely kindly and took care of us very well. So thank you for that. I look forward to my next visit to Taiwan again in the future.
優勝作品評論:
這次的擒獅創意營,我們從所有投稿作品中選出了9組晉級隊伍,經過作品簡報,並與這些創意團隊討論之後,我很清楚地發現到,每個作品中都藏著「寶石」,但大部分的隊伍並沒有看見自己的寶石,因此我得以協助他們在自己的作品中發掘並加以琢磨。
Winners:
We selected 9 winners from all the submissions for the young professionals' workshop. After being presented the work by selected teams and spending time with them, it became clear that each team had a "gem" somewhere in their work. In most cases, they didn't quite see that gem so I was able to help them find it and polish it. |